About Us

The Yard Collective — formerly known as 3 Sisters Embroidery — is a culturally rooted custom apparel, embroidery, and promotional products business that blends heritage with modern execution. Founded and owned by Norman and Chavonne, what started as 3 Sisters Embroidery has grown into something larger: a brand built on the belief that what you wear carries meaning.

TYC serves Black Greek organizations and HBCUs while also providing solutions for schools, nonprofits, businesses, athletic teams, and community organizations.

The name has changed. The commitment hasn't.

We differentiate through cultural understanding, craftsmanship, and a boutique-level customer experience. The focus is not volume or low cost — it's quality, accuracy, and long-term relationships.

Wear Your Legacy.